- It was not until 1907 that the name "Crimson Tide" was used to describe Alabama. The name was supposedly first used by Hugh Roberts, former sports editor of the Birmingham Age-Herald. Roberts coined the nickname to describe the 1907 Alabama - Auburn game, played in a sea of mud. Although Auburn was favored to win, Alabama played well in the red mud and held Auburn to a 6 - 6 tie, thus gaining the name "Crimson Tide." Zepp Newman, former sports editor of the Birmingham News, probably popularized the name more than any other writer.
So every time a Bammer says "Roll Tide", just grin, thank them, and say "1907".
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